Fancy a bit of this?
Covid-19 Vaccines - NHS H&W.
We weren’t new to the Covid-19 vaccination programme. In fact, that’s where Remedy was founded - after a freelance project to support three mass vaccination centres turned into the idea to create an agency that supported the GPs that ran them.
But after two years of hugely successful campaigns on behalf of both our own vaccination centres, and Herefordshire and Worcestershire ICS, we’d reached a point where first doses were few and far between.
So we went back to the drawing board.
The problem was: People didn’t see why they should.
After all, life had pretty much gone back to normal by January 2023 (unless you worked for the NHS, in which case - we know. We were right there with you).
But for most people, there was no good reason to come forward for a vaccine at this point - because it wouldn’t change anything for them.
…Right?
Well… not quite.
Turns out it was just a matter of finding a good reason what they’d miss, if long-term symptoms of Covid-19 got in the way.
100+
primary doses given
During the running of this eight week campaign - which took place in early 2023, almost two years after bookings opened for some of those who came along - we saw a whopping 108 patients visit outreach clinics for their first or second doses - with another 144 dropping by for a booster or other jab.
We pushed at every door with this one - using a combination of digital, out of home, print and radio to generate some noise around the vaccine long after people were tired of hearing about it.
But it worked - and our client was thrilled with the results.
“Remedy add a breath of fresh air to any ongoing project and turn any new conception into an exciting, innovative campaign. Working with Remedy has been fantastic, and I would highly recommend them. I look forward to working with the team in the future and can’t wait to see what they produce for us!”
- Laura Carney, Project Manager - Partnerships & Health Inequalities, NHS Herefordshire & Worcestershire
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